The concept: Bike shop with beer. What more do you want?
Why it matters: I am pretty sure that Bicycle Brustop is the hippest business in Downtown Novato. OK, I know that's not very hard, but it's the toes of the foot that needs to kick downtown in the butt and make it more useful and appealing to people under 300 years old. Maybe someday we can replace 20 of the 200 salons on Grant with a couple decent restaurants or a nice cocktail bar or two. I know this is just as likely as finding a unicorn that farts whiskey, but a man can dream. Either way, we need the Brustop and more stuff like it.
The execution: Freaking dialed. Let's start with the bike shop component. There is none of the snotty bike-hipster LBS attitude that we have all become accustomed to. Caroline and Arron (the owners, hopefully these are actually their names) are like, friendly and stuff. I know, it's NUTS! I just kept thinking, "am I even in a bike shop? How come I am being helped instead of being simultaneously ignored and judged?" The selection of bikes and parts are decent, and they are mountain bikers, so us dirt junkies have friends here, too! Prices are downright reasonable.
But, what about the beer?: Don't like the prices, have a beer! Had a long ride and got 20 pinch flats? Have a beer! Broke your clavicle? Have a beer! (then go to the hospital.) Can't decide which tires to get? Have a beer! The friendly folks that staff the Brustop are also super friendly behind the "bar" in the back of the shop. If I recall correctly, they have four beers on tap from local faves like Moylan's and Anchor. There's other beer too, but I had like four of them after a 30 mile ride, so I don't really remember every single thing.
If you have (understandably) given up on Downtown Novato, get back on out there and give the Brustop a try, even if you don't ride.
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