Sonal J Shah Event Consultant

Event Planner

Sonal J. Shah started her career in wedding planning 14 years ago in the city that never sleeps, none other than the Big Apple. She has planned over 1,200 weddings and received hundreds of glowing testimonials from her many, many happy clients. She is a perfectionist, dedicated workaholic, and most of all she loves her brides. With her caring personality and a keen eye for detail, she creates luxurious and flawless experiences for all of her couples and families. Sonal and her amazing teams are innovators and trendsetters who make wedding planning a stress-free process. Her company strives for a memorable and one-of-a-kind wedding that is truly unforgettable. With a focus on strong vendor relationships, Sonal’s mark on the wedding industry is unlikely to fade. Seven years in the making, her first book, The Complete Guide to Planning the Perfect South Asian Wedding, was published at the end of 2013. Her love and dedication to her clients have made an impact on each of her former and current couples. Her favorite motto is: “It’s all in the details!” Read more

5 recommendations

  •  
    David C

    Shared on theknot.com

    We are Band X, a party band from Atlanta, and we worked with Sonal Shah and her team on a big celebrity wedding this past weekend. Her attention to detail is unmatched, and we had a great night working with her. To put on an event the magnitude of this and have absolutely no snafus and no problems is quite a feat, and Sonal and her crew made it easy for everyone. Nothing was overlooked! What a great event!!

    Original recommendation
  •  
    Jay Seth

    Shared on facebook.com

    I have been in the wedding photography industry for a long while and have worked alongside Sonal and her team for numerous weddings. Sonal and her team are amazing to work with, very organized, coordinated, and warm. I have watched her deal with couples and their families gently and with concern. She is tremendous at completely understanding and bringing to life event spaces. If you have Sonal and her team helping you with your event, you are with the Best!

    Original recommendation
  •  
    Sima P

    Shared on theknot.com

    We wanted to thank you from the bottom of our hearts for all of the amazing work that you did. As you heard in my dad’s speech, I try to strive for perfection with most things that I do/care about through working diligently and having a passion for it, and I see the same work ethic with you and your company. I think you are absolutely amazing at what you do. Thank you so much for working so hard and caring just as much about our wedding as we did. It was a great feeling and you really alleviated a lot of stress for us. We felt that we were in great hands throughout the entire process. Thank you guys!! Sima & Peter September 3, 2016 Rockleigh Country Club

    Original recommendation
  •  
    Shreena B

    Shared on theknot.com

    SJS Events is the best planning team! Our wedding was beyond our expectations, and a huge part of that was because of the execution by Sonal and her team. We had a large, complicated destination wedding in the DR that required very minute details to be planned out, and Sonal and her team handled it all so well! So many of our guests told us that it was one of the smoothest and well-organized events they’ve ever been to, and we have only SJS Events to thank for that. Thanks again Sonal! Shreena & Tejas June 17-18, 2016 Dominican Republic

    Original recommendation
  •  
    Rajiv

    Shared on weddingwire.com

    Dear Sonal & SJS events,

    Rajiv & I feel so incredibly lucky to have had you & your team work alongside with us during the wedding preparations. As soon as we signed with you, we knew we were going to be in great hands. From your “Weekly To Do” Monday morning emails to your 3 am follow up messages, we knew we had picked the perfect wedding planner for our event. Although we had signed up for day of coordination thinking we had mostly everything covered, we soon realized how much work was actually involved, a lot of which we couldn’t do due to our busy work schedules. We firmly believe that you went over and beyond to make sure we were taken care of, not just as your clients but as your friends. Thank you for always keeping us on track and taking things upon yourself when you noticed our hospital schedules were too demanding to plan a wedding.
    ​The wedding weekend went by so seamlessly and it’s all because of the numerous edited timelines (15 to be exact) that you created leading up to the wedding. We were so fascinated to see how not only the various vendors but also our bridesmaids and groomsmen had their own pocket itinerary. Aside from the emails our bridal party received, you also went out of your way to personally call our bridesmaids and groomsmen to make sure they were taken care of. I honestly don’t know of any other planner who is so willing to go out of their way to accommodate the needs of others. Given that we had so many ceremonies and events packed into the 2 day event, we were afraid that things may not go according to time; however due to your impeccable planning, all of our events actually started BEFORE the given time which everyone, including guests, were impressed with.

    If anyone is considering SJS Events, we would be happy to help them with their decision. Worth every dollar!

    With love,
    Pooja and Rajiv Narula

    Original recommendation