Cronometro

Bike Shop

We have an advantage at Cronometro over mass-market bike sellers and Internet retailers. More and more cyclists are realizing that small bike shops like ours do more than sell bikes and parts. It’s that sustainability thing.

Local is important. You can’t organize a community group ride or event, or help a cyclist find the perfect setup for how he or she rides, or advocate for better local cycling when you’re operating from a corporate complex a thousand miles away.

Customization is important. Sooner or later, a cyclist wants to be treated as an individual simply because every person brings his or her own unique sets of challenges to the bike. Every cyclist learns at some point that trial and error is the hard way, often the long way around a problem. You talk to the right person and suddenly the right way becomes a shortcut to greater satisfaction on the bike. Read more

7 recommendations

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    Facebook Verified

    This shop is with out a doubt the accomplished bicycle shop in the US. From innovation to education. Great Bicycle Shop.

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    Facebook Verified

    Hands down, the best bike shop in Madison, particularly for racers. Excellent staff-professional-best fittings in the business. Highly skilled mechanics and fast turnaround. Excellent advise.

  •  
    Curt Despaltro

    Shared on facebook.com

    Let me start with ...I'm almost 3 hrs away from Cronometro south of Chicago. I bought my 1st road bike here and had a quick fit at the shop aaaand then a RETUL fit at another. I still had numbing and was uncomfortable. I found Colin on the forums and scheduled a fit. I was simply amazed at the power I made, how long I could ride, AND be comfortable.

    Original recommendation
  •  
    Jonathan N.

    Shared on yelp.com

    I just purchased my first bike from Cronometro and had an excellent buying experience. I worked with Scott Wente. He was responsive via phone and email and patient with my questions.

    ... I'm an out of towner so we still need to ship the bike back to my hometown, but barring any issues with that I am confident and enthusiastic in my recommendation of Cronometro.

    Original recommendation
  •  
    Jeremy

    Shared on cronometro.com

    “I just wanted to let you know that the Cervelo RS may be the best
    purchase I have ever made. I put about 60 miles on it over the weekend
    and I couldn’t be happier. It’s smooth, comfortable, responsive, and,
    frankly, it hauls ass. I’m pretty sure I had a huge smile on my face
    for the duration of my rides this weekend. ...

    Again, thank you for everything. I’m looking forward to the nice
    weather and many hours on the bike.”

    Original recommendation
  •  
    Doug

    Shared on cronometro.com

    “Colin O’Brien owner of Cronometro (located on the isthmus in Madison, WI) was wonderful to work with as he used a combination of grids, levels, tape measures and goniometers to check out my current bike set up. He took an impressive intake asking for any current pain when riding, numbness or tingling and asked about previous injuries. ... We were also able to identify that I had a very dominate power surge as I came over the top of the pedal and lost power as the pedal was lifting, this became one of the bench marks as we looked for improvement to pedal stroke with different geometry.”

    Original recommendation
  •  
    Craig

    Shared on cronometro.com

    “Thanks again for your help with my new Zipp disc wheel. I had a great ride at the State Time Trial Championships yesterday and I know the new wheel helped (esp. paired with my P3). ... It is really rewarding to set goals, work hard, have equipment you know is awesome and can totally trust (and not think about while racing!) – and then achieve those goals. So thanks to all of you at Cronometro who share this victory with me. ”

    Original recommendation