Having your business rank on Google is no longer an option in this day and age – it is a requirement. For customers to find you, your business needs to appear when searched for. While simple in theory, it is not as simple in practice – especially when Google continuously changes the rules.
Optimizing search for real people
A search engine makes it easier for people to find what they are searching for online. The optimal search engine delivers results even when you don’t exactly know what you are searching for. For example, with Google, a user can type something vague, such as “San Antonio coffee shop” and receive something specific, such as a list of coffee shops in San Antonio.
With its most recent update, Google is taking that functionality even further. Now, in addition to recommending websites that most match a search term, Google is also filtering results based on how well those sites perform. Using our earlier example, in addition to being a site about a San Antonio coffee shop, you must also be a site that is easy to read on mobile devices.
A Website Is Not Enough
The Internet is a powerful tool for connecting people with services near and far. With a business website, you can easily tell potential customers
- Who you are
- Where you are located
- The services you provide
- Who knows you and who would recommend you
- How they can contact you
However, if they cannot read that website on their phones, or it takes too long for the page to load, they likely won’t become a customer. Now, with Google’s latest update, they also will likely not be the top search result.
Can customers read your site?
These two website qualities – responsiveness, and mobile-friendliness – are now highly valued by Google. That’s right, the amount of time it takes to load your site as well as how easily it can be read will affect whether or not you get discovered online.
Responsiveness Is Not Cheap
A properly designed website is no small thing. That is why website developers and agencies charge hundreds and sometimes thousands of dollars to develop them. The large price tag is not merely for creativity; it also ensures that your site:
- Is easy to navigate
- Has all of the necessary information
- Loads quickly and correctly
Unfortunately, many businesses cannot afford the price of high-quality web design. Thankfully, there’s Recommended.
The No-Cost, Highly-Responsive Option
The designers of Recommended understand what it takes to rank on Google, because before becoming small businesses owners themselves, they worked there. With that background, they can create a site that is highly optimized for Google, including being responsive and easy to navigate.
Some of the technical perks that come with your free profile include:
- Image optimization: ensuring images load quickly
- Content delivery network: reducing the website load time
- Mobile design optimization: making smartphone browsing a breeze
They also took it a step further and improved upon the standard search result by linking your business with other people you know, making it easy for them to recommend your services to their friends.
******
The internet is competitive, and ranking on Google is not an easy task – especially if you are not able to hire an SEO agency to help you. For highly recommended freelancers, small businesses, and independent professionals Recommended is your solution.
