JRA is the most welcoming, knowledgable shop around. Every time you walk in, they greet you with a smile and with respect, no matter your knowledge level or the amount you want to spend. They offer a wide variety of bike brands for every type of riding, and they know what they are talking about. There mechanics are also second-to-none. JRA is also a very good supporter of all things to do with New England cycling, from charity rides to teams to races. read more