Justin Maxwell

Startup Advisor / Design Mentor

Apple.com

I led Apple.com's interactive design from 2003 to 2006, having been hired as one of the multifaceted web-designers before everyone had fancy titles.

Our team made apple.com transition from the old (a bunch of words) to the new (big pictures) that has influenced popular web design today.

During my time there, I became responsible for many novel contributions to the blossoming AJAX development landscape, including creating Apple's first public use of AJAX (Dashboard Widgets), Apple's first AJAX libraries, the first public QuickTime transport reskinning (Aperture homepage), Apple Retail's first Dashboard Widget, and Apple's first public web application (iLife '06 website).

iLife '06 and iWork '06 were designed and prototyped in Flash, with every intent of launching in Flash, as we had nearly thirty motion graphics pieces illustrating the applications' features. A few days before Thanksgiving break, we received word that the site could not be launched in Flash. I recreated the entire site using AJAX/AHAH, CSS, XML (via XHTML), HTML and QuickTime. Although clunky compared to Flash's elegant visual effects, it maintained all the motion and fading layers of the original, and even printed quite nicely. It launched at MacWorld '06.

These images are just a small sample, especially since some stuff looks awfully dated now.

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