High Gear Bike Shop

Bike Shop

The year was 1976; Steve Alward and Doug Brawly escape the hell of Phoenix and move to Prescott with an excited entrepreneurial spirit. They pool together $500 dollars and some used bicycle components. Doug found a small garage to rent, accessible only from the alley of Miller Valley Road. Rent was $50 dollars a month - no water, no gas Thus, Back Street Bicycle Works began as an experiment. After all, who would think a business would succeed with $500 dollars starting capital. In case of failure, there were part-time jobs to fall back on. Steve worked for United Van Lines and Doug was a janitor at the hospital.

Things seemed to somehow work-out, though, in April of 1977 the shop was moved to a larger building on Miller Valley Road. A name change for the business was also necessary, so Back Street Bikes became High Gear Bike Shop. Doug later moved on and left Steve as the sole proprietor. In 1989 the business was again moved to Iron Springs Road - better building, more visibility and good parking, but the business soon outgrew this facility and in 1993 a second store, High Gear East, was opened in Frontier Village. Read more

8 recommendations

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    Google Verified

    absolutely awesome they really are fab just wonderful eccelent nice job fast efficient affordable educational happy and easy going.

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    Facebook Verified

    Cindy at High Gear is so friendly and accommodating. They have great mechanic and a wide assortment of mountain, road and cross bikes to choose from.

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    Google Verified

    They always know and have the right size for you. they are more than a bike shop.

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    Google Verified

    They are definitely the best bike shop in my area. no matter what you need they have it.

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    Facebook Verified

    This shop continually gives, gives and gives more to the local cycling community!

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    Marina Lambert Farook

    Shared on facebook.com

    The folks at High Gear were super kind and helpful yesterday when my Dad and two of my sons went in. They let me elder son watch/help with his bike tires, and were kind to my younger son who was touching everything. They even gave the boys water bottles which they are now treasuring. Thank you so much- we will be back whenever we need bike help or new bikes!

    Original recommendation
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    Sue Jessen

    Shared on facebook.com

    We experienced exemplary service from the moment we entered until we loaded the bike into the car. Mogens is a lifelong road biker who decided to take up mountain biking now that we’re living in AZ. ...

    Original recommendation
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    Joe Belval

    Shared on facebook.com

    I appreciated how welcome they made me feel. Am new to town and Chris was very generous with his time pointing out good routes for road and gravel riding. They did a tune-up on my low-end Trek hybrid and I never felt like a low-end customer. Chris kept working on my drive train and testing my bike up and down the alley until he finally coaxed the below-Claris-level Shimano group to find the small chainring. Kind of gave him a sow's ear and he made a silk purse out of it!

    Original recommendation