Flair Boston

Bridal Salon

Flair is the go-to destination for wedding dresses in Boston. We carry a curated selection of bridal gowns, bridesmaid dresses, and accessories that appeal to the “Boston Bride” and her bridal party.

Flair stands apart by identifying a niche often overlooked: the bridesmaids. Frustrated with the lack of variety and style of bridesmaid dress selections, brides are responding to Flair’s collection of modern, sophisticated, and original dresses from couture designers Jenny Yoo, Dessy Collection, Anna Elyse, and Theia.

Flair provides every customer with a unique and positive shopping experience by offering an intimate and upscale environment to view wedding dresses in modern silhouettes, luscious fabrics, and trend-setting colors. With an emphasis on individualized attention, Flair staff avoids high-pressure sales techniques, instead relying on the quality of the line and the specific needs of the bride and her maids to guide the relationship. Flair is by appointment only. Click here to request an appointment. Read more

4 recommendations

  •  
    Jaime Canty

    Shared on goo.gl

    We visited Flair for bridesmaid dresses and accessories and the experience was more than amazing! I had tried on gowns at a few different places and by far had the best experience with Flair. I felt like the entire team was warm and friendly and made me feel like I was the only bride to ever step into Flair! Their space was adorable and comfortable. I hated how at other stores I had to try on gowns in front of 6 other brides. ... My bridesmaids were SO happy with their dresses and the entire experience! i've had so many friends use Flair for their bridal needs and all of their experiences have been wonderful!

    Original recommendation
  •  
    Marian H.

    Shared on yelp.com

    TLDR: great selection, very reasonable prices, fantastic shopping experience

    ... The shopping experience is top notch yet laid back. There's only one bridal appointment at a time in the store so you get undivided attention and support. The prices there are also way more reasonable than you'll encounter in most other places (trust me... I went to way too many of them.) Plus, they've hired really experienced people who really know what they're doing and can guide you to good decision making. Even after buying the dress, they were great resources for finding a good tailor etc.

    Original recommendation
  •  
    Lynelle Schmidt

    Shared on goo.gl

    Thank you SO much to Natalie and the rest of the team at Flair! I found the perfect wedding dress and had phenomenal service at Flair. I had been searching all day with my mother and maid of honor and visited multiple bridal shops, and I'm so glad I saved the very best for last. I loved how exclusive and personalized the whole experience felt from start to finish. ... I felt so great about my decision and I knew I made the right choice. Not to mention, the price for the dress was way better than I could have imagined at such an exclusive place on Newbury Street.

    Original recommendation
  •  
    Bobbie McKenna

    Shared on goo.gl

    Flair was the first place that we looked at dresses and let me tell you it was such a wonderful and positive experience! Our consultant (blanking on the name! Embarrassing!) was so engaged and fun! She asked about all the details about my wedding and even engaged with my sister about where she was moving in Boston. She helped pick out lots of looks for me and was super helpful. ... I would recommend this place in a heartbeat! Such a lovely experience!!!!!!

    Original recommendation